Data is a global commodity, ready to be harvested by modern digital tools. The value of data surpassed oil in 2017, and since then, it has grown exponentially. Nowadays, data is among the most valuable resources in the world. And yet, the construction industry still needs convincing that harnessing big data helps their businesses.
What is big data?
Big data refers to the huge quantities of information that have been stored in the past and that continue to be acquired today. It is accumulated from people, computers, machines, sensors, and any other data-generating device or agent.
Companies use the big data accumulated in their systems to improve operations, provide better customer service and many more. If it is used effectively, big data can provide companies with valuable insights and…